Alabama Black Belt Adventures

The Alabama Black Belt Adventures Association (ALBBAA) is a non-profit organization committed to promoting outdoor recreation and tourism opportunities in the state’s 23-county Black Belt region, which extends across the south-central area of Alabama from Mississippi to Georgia. Certainly, an important component of this initiative is the wide acclaim of the Black Belt’s hunting and fishing opportunities, which have an annual economic impact of about $1.1 billion and sustain almost 25,000 jobs, according to a 2019 study. B.A.S.S. founder Ray Scott and Buckmasters founder Jackie Bushman signed on early in the effort to help promote the region. They shot a promotional video for Alabama Black Belt Adventures declaring that the “Black Belt region of Alabama is a hunters’ paradise … and the fishing is world-class.” Other popular outdoor recreational activities in the Black Belt include canoeing, horseback riding, hiking, whitewater rafting, and bird watching.